Chain Drug Review – Exclusive, niche brands loom large in beauty mix
Argan oil is one of the hottest ingredient trends in beauty. A global trend that started in the prestige beauty class of trade with the Moroccan Oil salon brand has exploded into brands, line extensions and new products.
Launched exclusively at Rite Aid in June, the Oil Essentials brand from Emilia Personal Care is a total solution product line of six luxurious multipurpose beauty oils for hair, face and body. Made with natural and sustainable blends of eco-certified essential oils and fortified with an advanced antiaging Luxmeadow E Complex, the line is also free from parabens, sulfates, phthalates and synthetic colors. This line appeals to women of all ages.